Market and competitive environment

DEUTZ manufactures diesel engines for professional applications used in countries with stringent emissions standards, in particular Stages III and IV. These technically sophisticated applications include construction equipment, agricultural machinery, lifting and material handling equipment, pumps, gensets, medium and heavy-duty trucks and buses. The market for DEUTZ engines is therefore separate from the market segments for diesel engines used in passenger cars and small commercial vehicles up to a permissible gross weight of around 3.5 tonnes. Diesel engines that rely on outdated technology and that are intended for use in applications in countries or application segments with only very low requirements in terms of product quality, emissions and fuel consumption also do not feature in our target market.

The market for technically sophisticated diesel engines can be divided into the captive segment and the non-captive segment. The captive segment comprises equipment manufacturers who produce their own engines; some of these manufacturers are also active as engine suppliers in the market. The non-captive segment is made up of equipment manufacturers who for the most part do not produce their own engines and who, therefore, buy in engines from other suppliers. It is in this non-captive market that DEUTZ sells its high-value engines with outputs between 25kW and 520kW around the globe.

In recent years, we have attained an outstanding position as one of the biggest suppliers in the non-captive market. We face competition from other engine suppliers in western Europe, North America and Asia, but none of these competitors can offer an identical product range to DEUTZ in terms of the power outputs and application segments that they cover.

Main competitors    
Application segments Applications Main competitors
(in alphabetical order)
Mobile Machinery Construction equipment Ground support equipment Material handling equipment Mining equipment Cummins, USA Kubota, Japan Perkins, UK Yanmar, Japan
Agricultural Machinery Tractors Harvesters Deere, USA
Kubota, Japan
Perkins, UK
Yanmar, Japan
Stationary Equipment Gensets Compressors Pumps Deere, USA
Kubota, Japan
Perkins, UK
Yanmar, Japan
Automotive Special vehicles Rolling stock Trucks Buses Cummins, USA
Fiat Powertrain, Italien MAN, Deutschland Mercedes, Deutschland